Web & Digital

Précision Marketing develops customized digital strategies for B2B companies.

Our digital strategies and services are designed using a unique combination of the main types of digital media that together will drive your sales results and ROI. There are 3 main types of Digital Media Platforms: Paid, Owned, Earned & Shared.

 

Paid Media

When a company or brand pays for advertising that drives traffic to their “owned” media platforms (also called properties) via Google Adwords, PPC, SEM, SEO Social Media Advertising, Display Networks, etc.

 

How we help companies to create and manage their “Paid” Media

 

  • Media Planning/Ad buys
  • Create and manage digital/mobile campaigns
  • Google Adwords (Certified)
  • Pay per click (PPC)
  • Display Networks/Dynamic/Stories
  • Retargeting
  • Paid sponsorships and promos
  • Social media advertising on all platforms: Linkedin, Facebook, Instagram, Twitter, Youtube
  • Text ads, Video ads, Photo ads
  • Personalized ads to inbox

 

Owned Media

 

 

When a company or brand owns and controls their media platforms (properties) such as web/mobile sites, blogs, social media channels, content assets, community platforms and more.

 

Precision Marketing develops web sites offering great content designed to sell with quantifiable results on all of your digital and web investments. We do this by combining branding, creativity, business insights and the latest technology, then follow up with analysis and data. Our specialty is creating customized WordPress sites backed with graphic design, content and technical development.  We also provide eCommerce, SEO link building as well as Mobile and Application development with the help of experienced partners.

 

How we help companies with creating and managing their “Owned” Media:

 

  • Branding
  • Web Services
  • Web development, Custom or WordPress
  • eCommerce strategy and implementation
  • SEO link building
  • Mobile development
  • Content strategy and creation in all forms; blog posts, white papers, industry reports and analysis, case studies, sponsored newsletters, emails, or webinars, and advertorial content (see content creation)
  • Analysis, data reporting and follow up

 

Earned & Shared Media

 

In this case, awareness about a company or brand is built online or offline by others, it can be done via editorial, reviews, word of mouth, social engagement, reposts, shares, influencers, viral posts. This can be a combination of paid or unpaid programs.

 

How we help to build awareness for companies

 

  • PR/Publicity
  • Media relations
  • Blogger relations
  • Investor relations
  • Influencer relations, marketing
  • Partnership/Cobranding
  • Community Service/Charitable Service relations
  • Events Management
  • Editorial management
  • Social conversations/listening
  • Content sharing
  • SEO/Organic