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Preplanning Your Social Media Marketing Strategy
Social media has become one of the most essential platforms for getting your message out. It draws relevant traffic to your site and can convert those leads into sales. It’s an art to write social posts that will capture the attention of the people you want it to. If you can figure out the recipe however, you can expect gains. While there are some great tips that will help you succeed with social media, it’s important to first analyze your business. Here are some of the basic considerations and helpful tips to get started.
Choose the Right Platform
You want to make sure you’re in the right place when it comes to a social media platform. If you have something artistic that you’re selling for example, you would choose Pinterest or Instagram as a main platform. Being on all platforms means you spread yourself thin. LinkedIn would be a great place for people offering professional services. Facebook is good for online courses. You can then really focus on your audience and grow within that platform.
Complete Your Account Profile
Take some time to complete the account profile. You should have a great profile image that tells people something about your business. That might just be a great picture of yourself at a professional capacity. If you’re selling the opportunity for wealth in an online course, it might be you on a yacht. All of the required fields should be full of compelling copy and should be linked back to your landing page or website. Make sure to keep up with your postings so people stay engaged with you. This also gets more people following you. If you get messages from people, respond quickly. Take time to like updates that other people post. Share them and leave comments.
Where to Begin?
The first thing you’ll want to do is state your value proposition at the beginning. This is a clear statement that explains how your product/service solves a problem. You then want to back up that proposition with proof. This is where you can talk about knowledge and experience. To best get the wording right or know what message your target audience wants to hear, it’s important to research about those people. Find out more about the businesses you’re looking to sell to.
Drive a conversation by talking about recent news or asking people to leave comments about the topic. Be honest and candid about the industry and other true thoughts that are coming up. Empathize with your audience’s struggles. Social media is an excellent opportunity to build your brand and become a household name to the people/businesses you want to reach.
Now that you’ve considered the platform you want to work with and how you want people to see your business, we can start discussing the finer details. In the next article, we are going to give you the essential tips for bridging the gap between sales and marketing with social media. Get ready for these business boosting methods to help you gain a greater audience and convert that audience to sales.
Finding the Right B2B Digital Marketing Company
Précision Marketing’s digital division, Gravitation Digital is a business-to-business agency that delivers real sales opportunities & ROI. We are specialists in B2B content creation in all forms; web development, paid advertising, digital campaigns, social media strategy and ABM account based marketing. Learn more about us at: https://precisionmarketing.org/
President, Précision Marketing/Gravitation Digital
Essential Strategies for Success in B2B Digital Marketing
In B2B, typically purchase decisions are based on a specific need with a budget in mind. Consumers are more likely to dig deeper on their own because they’re very educated and know the market. They can find what they’re looking for online very quickly. This is why it’s important to be there and visible for them to find easily online. The best way to do this is via social media and through all digital channels. But that’s not all. A prospect might find you easily, but they will also be evaluating what you have to offer and how well you present it.
Create Informative Content
So, one of the first ways to begin relationships is by creating informative, educational content. Typically, B2B buyers know what they need but want to find options and compare them. Education is a part of every advertising process, but it’s more crucial in the B2B customer journey. This is because most people aren’t going to make a decision based on a few quick reviews.
A better way is to put together blogs, social media posts, white papers, and educational content. An essential process to the success of your B2B marketing program is basing it on very specific keywords that ‘pop’ for the interested party. With a wealth of educational materials and knowledge, a customer is more likely to express interest that gets the provider’s foot in the door. Only then can the real effort to sell begin.
Being Aware of Industry Demands
A B2B digital agency has to be aware of the needs of the industry. Especially focusing on new innovations that will appeal to the business and have them considering more carefully what the product or service offers above the competition. It’s also important to align this information with the goals of the business advertising their products and services. Our goal with content is to create value. It can also get technical because it’s the knowledge that is the selling point.
Often in B2B we don’t have trendy or “Instagrammable” advertising or influencer marketing for brands. A metal machine part, or niche software can’t market itself like a running shoe. The influencers in B2B are more often industry experts or software analysts and known personalities in a particular field.
ROI and Leads Focus
Once your blogs, social media posts, white papers, and educational content based materials are ready – a strategy for advertising needs to be developed that gets ROI and leads to real sales. Building awareness is important but digitally marketing your company requires experience. It’s important to have partners that can help put your company out in front. We can help craft content that works to attract prospects in your industry, and then we focus on developing a sales-driven plan for digital marketing using your website and the best combination of paid and organic advertising.
Finding the Right B2B Digital Marketing Company
Précision Marketing’s digital division, Gravitation Digital is a business-to-business agency that delivers real sales opportunities & ROI. We are specialists in B2B content creation in all forms; web development, paid advertising, digital campaigns, social media strategy and ABM account based marketing. Learn more about us at: https://precisionmarketing.org/
Author: Lisa Gertsman
President, Précision Marketing/Gravitation Digital